Epochs haven’t happened yet (I think?), so it is not too late to revise the policy.
If epochs are a marketing version number, then there is no point at all to them; we already have the compiler version number that increments on a steady schedule regardless of how big or small the changes in that cycle may be. "Major marketing push"es can be, and indeed already are, tied to that. They don’t need a number, they can just be “look at all the cool new stuff since the last time we told you about all the cool new stuff”.